CONVERSION RATE OPTIMISATION

Transform your traffic into connections & revenue

explore more

Turning your hard earned &/or paid for traffic into enquiries and sales requires optimising many elements of a website.

These optimisations must be driven by data.

Making assumptions (basically guessing) is the fastest way to head in the wrong direction.

A structured approached to research and testing in order to make decisions in refining your websites performance is a process called Conversion Rate Optimisation, or CRO for short.

The SEO Company engages CRO practices at some level with every client no matter what we are engaged for. The number of visits means nothing if visitors don’t interact with the website, be it making a purchase or leaving their info and creating leads that can later be used to make sales.

Find out more

Optimising for conversion

Is the least considered element in most businesses marketing mix.

1 in 40

Visitors Convert

on average 2.35% of all visitor to your website will perform the action you want hem to.

92:1

Spend on conversion

For every $92 spent on acquiring visitors, just $1 is spent converting them.

86%

Video's are great

Landing pages with videos can increase conversion rate by up to 86%

7%

Slow loading pages

Just a 1-second delay in your site loading time can hurt your conversions by up to 7% .

Conversion Optimisation is about growth. Most companies are not happy with their online conversion rate.

Companies that have a structured approach to conversion are twice as likely to have seen a large increase in sales. So- don’t just throw spaghetti on the wall and see what sticks, but have a “structured approach”.