The SEO Company

An SEO company helps your website earn visibility in Google, Bing, and AI search tools like ChatGPT and Perplexity. The work covers three layers: technical SEO (making sure search engines can crawl and render your site), on-page SEO (matching pages to what people actually search for), and off-page signals (citations, links, and brand mentions that build authority). At The SEO Company we add a fourth: AI search readiness, so your brand surfaces inside the answer engines that increasingly sit above the traditional ten blue links.

For most Australian businesses, useful SEO sits between $1,500 and $6,000 per month. Below $1,500 you're usually getting a templated checklist; above $6,000 you're paying for an in-house-level retainer with content production, digital PR, and technical builds bundled in. We scope to the gap between where your site ranks today and where the revenue is, not to a generic package.

Expect the first measurable lifts in 90 to 120 days for low-competition queries, and 6 to 12 months for the head terms your competitors are also chasing. The first month is almost always slower than clients want, because we're fixing the foundation. Months three through six is where the compounding starts: technical wins stack on top of content wins, and the curve bends upward.

No. We work month-to-month. The honest reason: if our work isn't moving revenue, you should be able to leave without a fight. That discipline also keeps us focused — we have to earn the next month, every month.

Yes. Our office is in West Leederville, but the work is national. We run campaigns across Sydney, Melbourne, Brisbane, Adelaide, the Gold Coast and the Sunshine Coast, and our reporting and strategy calls work the same whether you're across the carpark or across the country. The Perth base just means our overheads are lower than the equivalent east-coast agency — which shows up in pricing.

Three things. First, we've been doing this since 2007, which means we've worked through every algorithm shift since Panda — including the current AI search transition. Second, we don't lock you in: month-to-month, walk away whenever. Third, we publish our methodology — the same playbook we use for clients is documented in our Learn SEO Hub, so you can audit our thinking before you spend a dollar.

More than ever, but the surface has changed. AI assistants and Google's AI Overviews answer informational queries directly, so traffic on those terms is falling. Commercial and transactional queries — the ones that drive revenue — still go through the click. The work is shifting from "rank for everything" to "be the source AI cites, and win the queries that convert." That's exactly the work we run now: AI search optimisation alongside the traditional SEO stack.