Email Direct Marketing, or EDM's have long been a staple ingredient in the marketing mix across all industries. So its a safe bet that most of your target audience access their emails at least a few times a week at the minimum- many of them rely heavily on their email for their work and personal communications So the key is personalisation. We have all received email marketing that sound like a Public Service Message- very general and mostly irrelevant. So when one arrives that is addressed to you, and feels like it is speaking to your needs and interests you are much more likely to take notice and read on. Thats where we start with every EDM campaign- getting personal!
Don't fatigue your client base with endless daily promo's, make sure you have well considered content- and time its delivery to be welcomed rather than ignored.
It’s actually in your benefit to prioritise blog posts, podcasts, tips, tutorials, videos, infographics, and other valuable content through email over promotional material.
timely communications can see your conversion rates soar!
A simple thing such as adding a visual cue for emotion can dramatically increase the opportunity for your content to be viewed.
Lead generation is the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline, allowing companies to nurture prospects until they’re ready to buy.
Lead generation can be useful for any type or size of business, and for both B2C and B2B . 60% of marketers state that Lead Gen is a key pain point for their company. Determining a good lead is more complex than just targeting people who downloaded your brochure or white paper. There are a umber of key element and activities that we consider when developing a Lead Generation strategy:
Are you struggling to find the right approach to generating great leads? Do you need help improving the way your business generates more and better quality leads?
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