I know, you’re probably cringing at the thought of adding yet another social media platform to your internet marketing repertoire. But, with this being the year that, according to many marketing gurus, visuals will be the key to improving marketing reach and effectiveness for small businesses everywhere, dedicating a bit of time each day or week to Instagram seems like a smart business move and a small sacrifice.
While Facebook and Twitter used to be the favourite hangouts for younger demographics, Instagram continues to grow in popularity and presents a valuable internet marketing opportunity, particularly for those business owners who need to reach more people from a younger target market to succeed online.
The great thing about Instagram is, as the name implies, everything happens pretty quickly. This means that while sharing visuals with prospective customers here is an effective small business marketing tactic, it won’t take up a great deal of your time. In fact, it can be pretty fun!
There are, however, some tried and true ways to use Instagram effectively so that what you do share with the intention of popularising your brand or reaching new customers is capable of giving your business a leg-up over the competition.
Make note of these tips and add them to your internet marketing repertoire:
Half the battle of effectively incorporating Instagram into your small business marketing mix is knowing exactly what you should be sharing. The following will help guide your actions:
Like Facebook, Twitter and LinkedIn, the same rules apply when it comes to getting more people to follow you in Instagram; the sole reason you’re incorporating this platform into your internet marketing strategy–to reach more people online!
Paul heads up [g]commerce and The SEO Company, and is responsible for the overall management. Paul's experience extends from various roles in sales management for large domestic and international publishing firms, as well as global digital marketing companies.
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