If you own a small business, being short on time and maybe even money is something with which you’re likely familiar. If you’re going to compete on the internet, it’s not enough to have a content strategy where you commit yourself to writing 6 blog posts a month. Sure, Google loves to see fresh content, but advertising your content so that the greatest number of people discover your brand, and taking every opportunity to convert readers into new customers will take your content strategy to the next level, ensuring the content you produce actually pays off in the form of new leads and sales.

Here are some tactics you’ll want to keep in mind, the next time you write a post or any other piece of content:

1) Make Your Blog Posts a Gateway for Further Exploration of Your Site

If you’ve written your content properly, that is taken the time to produce high-quality content with the right ratio of keyword terms, your blog posts should start appearing in search results and begin delivering new people to your site. Even if someone lands on your site because they found a post you wrote about natural remedies for eczema in the search results, you should take every opportunity to encourage these new visitors to explore your website further. This means adding text links throughout your content to posts on related topics, product pages and the like. The more your visitors click around and check out your site, the better. Bait new visitors with great content and then entice them to stick around for a while.

Just remember that your blog’s navigation needs to be as straightforward and easy to use as it is in the rest of your site. Otherwise, people will get frustrated and decide to leave before really discovering what it is that you have to offer them.

2) Include a Call to Action in Every Post 

Regardless of the topic of your post, always find a way to conclude your post with a call to action. Instructing readers to take a specific action, whether it’s signing up for your email newsletter, contacting you for more information on a related product or service or even visiting another section of your site, may seem a bit like blatant advertising (which it is), but you’d be surprised to learn just how direct you need to be in order to nudge your visitors further down your conversion funnel. Without a call to action, your chances of converting a blog post reader into a customer are a lot lower.

3) Advertising Your Content in Every Place Possible

Whether you’re trying to promote your brand or your latest content, the strategy for internet advertising is the same: use as many low-cost or no-cost platforms and tactics as you can to ensure the greatest number of people learn about whatever it is that you’re promoting. This means using your social media accounts, email marketing and newsletters to alert readers to new content that may be of interest to them.

Having people sign-up to receive notification of your new posts automatically is a great way to bring readers back to your site again and again. The thing is, you’ve got to make sure your content is valuable enough that site visitors A) feel motivated to sign-up for these notifications and B) are intrigued enough to click the link that will take them back to your blog, every time you write a new post.

4) Rinse and Repeat

I don’t think this point really needs further explanation. The only way to ensure your content strategy has enough juice to keep driving new visitors to your site and customers to your door is if you keep providing people with awesome content.

When your budget is small and you’re already tight on time, you’ve got to determine which content and advertising tactics are worthwhile. Trusting your content needs to a proven team of internet marketing experts could be one of the best investments you make. Call The SEO Company on 1300 885 557 or email us here for more information on our content services or the strategy we can employ on your site’s behalf.


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