How Important are Internet Marketing & SEO for Small Businesses? According to a Recent Study, As Important as it Gets


A recent study performed by Optimising, a Melbourne-based SEO team, found that of the 350 small businesses surveyed, more than half had not initiated any type of website SEO campaign for their businesses. When it comes to internet marketing, even though those surveyed know the internet possesses a variety of effective avenues through which a business can market its brand, only a small portion of the respondents were making use of the various marketing platforms on the internet.

What the study, entitled 2013 Small Business Online Marketing Report, found was that even of those who did have an active SEO or marketing campaign under way, more than half were not in-tune with where their traffic was coming from or if it was even due to the SEO tactics that were being performed on behalf of their website. Throughout a variety of different sections in the report, including whether or not a small business uses PPC or social media for marketing, the overwhelming majority of responses demonstrated that there are still many small businesses in Australia who don’t fully understand the power of the internet when it comes to marketing their brand, or that going forward a well-designed website that’s properly optimised and marketed on the internet will replace all other methods of marketing—this is already underway and is accelerating as we speak.

How important is website SEO or internet marketing to a small business? If you’ve yet to take the ‘hint’ and heed the recommendations I make in my blog posts on a weekly basis, perhaps mumBRELLA, the Australian media, marketing and entertainment news source put it better when they described the study’s results as proving marketing on the internet was as important to a small business as insurance.

So what insurances are you taking to ensure your small business is still afloat and thriving five years from now, and not like the 35% of responders who sell their goods and services solely on the internet and yet still aren’t taking full advantage of all the proven and low-cost internet marketing tools that are available to them?

Whether your business employs 2 people or 200, the days of putting off SEO or internet marketing are over. Bring your business the traffic, leads and sales you need to thrive, both now and in the future.

To learn more about starting a custom marketing and SEO campaign for your website, Get in touch with The SEO Company on 1300 885 557 or email us here

small business marketing

internet marketing

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Paul Gregg

Paul heads up [g]commerce and The SEO Company, and is responsible for the overall management. Paul's experience extends from various roles in sales management for large domestic and international publishing firms, as well as global digital marketing companies.

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