Sometimes, it’s better to toss in the towel and start fresh, from scratch. Nothing could be closer to the truth for some website owners whose marketing efforts, and specifically their search marketing efforts, are doomed before they’re even launched because of poor website designs and structures.

It’s not uncommon for us to see the types of sites that are more like electronic brochures and not at all like the powerful marketing tools their owners need them to be, let alone the sites that get blasted to the top of the search rankings quickly when an SEO campaign is launched and that remain at these top search spots.

Business owners are always shocked when they come to us looking for a website SEO solution only to discover that their website lacks all search and/or marketing capabilities and that no amount of optimisation will get them the results they want and need through SEO. The truth hurts; your site is about as useful as an ashtray on a surfboard and it’s time to build a new one that will make your search marketing and website optimisation efforts a breeze, not a painfully slow and expensive exercise that will only prove just how impatient you are.

Today, in 2013, there are some top trends shaping the SEO world that can and will have bearing for a website re-design. Our advice? Pay attention to what it is that’s relevant with Google and search today and plan your website re-design around the latest best practices.

Improve User Experience

Website optimisation isn’t the only thing determining to whom Google will award top spots in search. More and more, user experiences, and specifically the quality of a user’s experience while visiting and using a website, will determine where it is that Google ranks a site. Google wants those who search to be satisfied with the results they find, and a website that’s slow to load isn’t going to cut it with Google. Make sure your new site loads quickly so as to not frustrate users.

This Year, Content & Keywords are More Important than Ever

With website optimisation and SEO, content has always been king, but now, for top rankings, content and the keywords you use should take top priority in as far as your new site are concerned. The right keywords, discovered through deep market and keyword research, combined with high-quality, informative and fresh content will ensure a website is the fully-functioning tool you need it to be. Regardless of whom it is that’s doing your website re-build, content and keywords had better be a major focus in all your strategy discussions.

Not only do the right keywords need to be chosen for your new site, but website optimisation, according to a careful formula that sets out the frequency and location in which those keywords are used, will be a major factor in how your new site performs both in search and its ability to convert website visitors.

Structure & Compatibility Count

Algorithm updates and consumer trends have changed what’s now considered acceptable when it comes to your site’s structure and whether or not it’s compatible with the smart phones and tablets that a huge percentage of the population now use to search the web. Flash and scripting are also big no-no’s because search engines can’t read the pages of a website on which they’re used. If URL canonicalization and mobile sites aren’t something with which you’re familiar, you’d better ensure the people handling your website re-design are in-tune with what will fly in the world of website and search marketing today and what won’t.

This is just a small snippet of the factors that are not only being used to judge and rank websites today but that also have a big affect on the way people use and engage with websites, right now. The SEO Company is unique in that we provide website SEO but we also offer custom web design services tailored specifically according to a website and SEO blueprint that’s created for your business and designed to achieve best results—right away. With a website that’s firing on all cylinders, right from the start, you will be able to generate the traffic, leads and sales you need to dominate your industry online. Get in touch with The SEO Company on 1300 885 557 or email us here to learn more about our custom web design services and website SEO solutions.


website optimisation

search marketing

website SEO

Paul Gregg

Paul heads up [g]commerce and The SEO Company, and is responsible for the overall management. Paul's experience extends from various roles in sales management for large domestic and international publishing firms, as well as global digital marketing companies.

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