Who doesn’t love a sure thing? The only thing to love more than an internet marketing tactic that’s proven to work is one you can do yourself, in about as much time as it takes you to take out the rubbish. Okay, depending on your level of internet savvy, these website marketing tips may take you a little longer to implement but they’re well worth the effort. They might seem a little obvious, so what’s been keeping you from implementing them on your website?!

Improve Your Keyword Density

Good website SEO demands that you hit the right keyword density on each and every page of your website. Google crawls the internet, looking for the sites that best convey authority for particular niches with particular keywords. So improve your SEO by quickly going over your site’s content and adding your targeted keyword terms wherever you can, whenever it seems natural to do so. If you’re having trouble nailing the right density for your website SEO efforts, get in touch with us. After all, there is an art to writing well with keyword terms for your internet audience.

Increase the Number of Pictures on Your Products Page

Instead of only offering one image of your product, show it off to prospective customers by adding at least a second image for each product you sell. People are hesitant to purchase goods and services on the internet because they can’t actually see what they’re buying. Show your product from a couple of angles to convince them that yours is a product they want.

A Quick Colour Change Can do Amazing Things for Your Marketing & Conversion Tactics

You’ve done the right thing by adding a big ‘Buy Now’ or ‘Contact Us’ button to your website, but maybe what’s preventing people from purchasing a product on the internet or getting in touch is simply the colour of the button. If your red ‘Buy Now’ button screams ‘stop’ instead of ‘proceed to the checkout area of the website,’ simply switching to green could be all that’s needed to improve your conversions. Don’t underestimate the power of colour in your marketing efforts on the internet.

Check the Phone Numbers Listed on Your Website & Test Out Your Purchase Process

As the visitor to a website, nothing is more frustrating than deciding to make a purchase or wanting to call a company for more information, only to have the checkout process, phone number or contact us form fail to do what they’re meant to do. Don’t laugh. This happens all the time.

To avoid this totally embarrassing situation, do a quick check by calling the phone numbers you have listed and re-testing your contact us form. Make a test purchase and see if your website is buyer-friendly or so complicated nobody in their right mind would waste their time trying to figure it out. Your marketing tactics and calls to action work—make sure your website visitors can actually complete the action you’ve convinced them to take!

I could go on and on listing the quick and easy internet marketing tips you should be implementing to improve your website SEO and marketing success, but we’ll leave those for a post on another day. If you’re feeling impatient and would like to know more of the proven marketing tactics that lead to internet success stories, Get in touch with The SEO Company on 1300 885 557 or email us here

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Paul Gregg

Paul heads up [g]commerce and The SEO Company, and is responsible for the overall management. Paul's experience extends from various roles in sales management for large domestic and international publishing firms, as well as global digital marketing companies.

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