Internet marketing is work, and not unlike any other kind of work, it’s easy to feel utterly disheartened with the task, from time to time. Marketing your business through various social media channels is crucial to success online, but at least to me, it is one of the web marketing tasks that start to get old, fast.

And it’s not just you. Those who read the posts, Tweets and articles you put out get tired of social media too. It makes sense, when you consider the extent to which we’re all inundated with web marketing across all kinds of social channels, all the time.

So what can you do to ensure your internet marketing campaign doesn’t fall off the rails during one of your bouts of social media fatigue, and how can you get back on track? Here are some important tips every person who uses social media for web marketing purposes should make note of:

Which Sites Matter Most to Your Marketing?

Every business and every niche is unique, and so it makes sense that different social media sites will be more or less suited to your marketing endeavours. While a scrap-booking supplies store might see great results in the way of new customers and online sales from the marketing they do on Facebook, they may not have as much traction in LinkedIn. Instead of killing yourself to market your company on every social media site the internet has to offer, choose the ones that produce results and give up the others, at least when it comes to regular posting.

It’s possible that your competitors are feeling the social media fatigue too, and that they’ve scaled back their efforts in Facebook, seeing it as less relevant to their internet marketing campaign. This could mean Facebook is the social media site in which you should focus your posting as you can be the source to which people turn for the information you have to share.

Slow and Steady

Social signalling each and every day across every available social media site on the web is a sure way to run out of steam fast. Scale your actions back and devise a schedule for posting, sharing or Tweeting that will satisfy your marketing needs but won’t leave you shuttering whenever you hear the words ‘Facebook’ or ‘retweet.’ And don’t be afraid to take a break from signalling either. Forgoing Facebook posting for a week to focus your energy in another area won’t derail your marketing campaign.

If Your Budget Allows…

This may not be a luxury everyone can enjoy, but if you can make room in your budget to hire professionals to at least do the social media side of your web marketing campaign, you could see far better results than you were ever capable of achieving, and you will have the time and energy to focus on other important tasks.

When you’re starting to feel a little burnt out as far as social media goes, take time to re-evaluate. Posting when it’s the last thing on earth you feel like doing, or recycling the same old ideas, again and again, because you’re out of inspiration, won’t be interesting to others anyway. Either take the time to recharge, re-focus or hire experts to take on the task for you.

If you’re interested in learning more about a social media campaign you can set and forget, Get in touch with The SEO Company on 1300 885 557 or email us here


web marketing

internet marketing

Paul Gregg

Paul heads up [g]commerce and The SEO Company, and is responsible for the overall management. Paul's experience extends from various roles in sales management for large domestic and international publishing firms, as well as global digital marketing companies.

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