Want to Become the Leader in Your Industry, on the Internet?  Start by Adding These 3 Tactics to Your Content Strategy

A well-designed and implemented content strategy is a must for every internet advertising campaign. Awesome content and lots of it is what it’s going to take for your business to stand out on the internet and for you to become the authority, not only in Google’s eyes but also to your peers, followers and prospective customers. There are a few tried and tested content tactics that every internet advertising guru would recommend you put into practice—straight away—if dominating your industry on the internet is what you seek to do.

1) Don’t be Scared to Ask Why

Internet advertising isn’t unlike most things in life where, in order to get noticed, you’ve got to set yourself apart. When it comes to your content strategy, one effective way to get your content noticed when it’s contending with everyone else’s in your industry is to play devil’s advocate. Instead of just writing for the status quo, why not be the one to present the opposing opinion? It can be a little unnerving to go out on a limb and to present a radical idea or solution, but you’d be surprised at how many people will be intrigued by your differing viewpoint, or at the very least, ready to throw their opinion into the mix too. Generating conversation should be one of the major goals of your content strategy; the more people are talking about you and your brand, the more likely your content and advertising efforts will translate into new leads, customers and sales.

2) Get to Know the Leaders in Your Industry

Your goal should be to become the leader in your industry on the internet; if you don’t aim for the top, what’s the point in doing all this internet advertising, right? One of the best ways to get to the top is to learn from those who are already there. Not only are social networking sites like Facebook and LinkedIn (although I’d call the latter more of a professional networking platform) great places to share your content, but they’re also awesome opportunities to rub elbows, exchange ideas and learn from the best in your market. Don’t make the mistake of thinking you know it all or even pretending that there isn’t room for improvement. Listen, watch and take notes—then form a strategy for how you’ll overthrow them for the top spot!

3) Don’t Just Share it, Make it Your Own

Content curation, or rather the act of finding something on the internet that you think will be of interest to your followers or customers and sharing it with them, is a great way to keep up with demands for fresh content. But before you start just recycling stories from the news (also a great place to find content topics, however), figure out how you can add something unique to the discussions already taking place. This is your opportunity to show Google and your site visitors that you have something worth saying and that you’re an authority in your industry. Find your angle and share it.

If you were to take the top performing websites across every industry, one of the things they’d have in common is that they produce quality content and lots of it. Taking note of these three tips is a great way to wrap your head around how to develop the type of content strategy that can and will take your website—and your business—to the top. To learn more about producing the type of content people want and need, Get in touch with The SEO Company on 1300 885 557 or email us here

content strategy

internet advertising

Paul Gregg

Paul heads up [g]commerce and The SEO Company, and is responsible for the overall management. Paul's experience extends from various roles in sales management for large domestic and international publishing firms, as well as global digital marketing companies.

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