THE TEAM

Harrison leads the SEO function across every active client account. His expertise spans technical SEO, content architecture, suburb-targeted content programmes, and large-scale link acquisition, the unsexy work that drives long-term ranking gains.

He stays close to algorithm updates and translates Google's documentation into practical playbooks the team can execute consistently.

Daniel owns the cross-channel digital strategy for our highest-value engagements, sitting at the intersection of SEO, paid media, content, and conversion optimisation. He's the person clients lean on when an SEO problem turns out to be a UX problem, or when an Ads problem turns out to be a content problem.

His role is to make sure the strategy holds up at the boundary between channels, where most agencies' siloed approach breaks down.

Dyllan plans the SEO roadmap for active client accounts, keyword strategy, suburb-targeting, technical audits, competitor analysis. He turns the high-level strategy from Harrison and Daniel into a quarter-by-quarter execution plan that the delivery team ships against.

Whether you're a single-suburb trade or a national e-commerce brand, Dyllan's job is to know what to do next.

Dipto handles the day-to-day SEO execution, on-page optimisation, content production, technical fixes, internal linking refinements, and the constant cycle of audit-and-iterate across active campaigns.

His work is the difference between an SEO strategy that exists on paper and one that ships every week.

Allan keeps SEO campaigns moving, coordinating deliverables, owning monthly reporting, and acting as the day-to-day point of contact for clients who need quick answers between strategy calls.

His role is to make sure the team's work translates into something clients can see, understand, and act on.

Warrun owns the technical operations side of SEO, site speed, schema markup, crawl integrity, server-level fixes, and the engineering work that most SEO agencies subcontract to specialists.

He sits at the boundary between SEO and development, making sure recommendations are implementable and implementations are correct. If your SEO needs a code change, Warrun is who runs it.

Oliver founded the business in 2007 while studying law at Edith Cowan University, after arriving in Australia from the UK with advertising experience at British Telecom. From a single laptop in Perth, he has built it into a digital agency group of 130+ employees that has delivered over 4,000 websites and currently manages 600+ active clients across every industry from small local businesses to ASX-listed companies and government.

With 18+ years in digital marketing, Oliver's hands-on expertise spans technical and local SEO, link building, content marketing, custom WordPress and e-commerce development, paid advertising across Google, Meta, LinkedIn and TikTok, conversion rate optimisation, and brand strategy. He's a Google Partner, an ISO 9001 and 27001 certified operator, and a WALGA preferred supplier.

Oliver speaks at WA Leaders events and writes long-form guides on SEO, digital strategy, and growing a services business in Australia.

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