SEO PERTH

Get found by Perth customers searching right now.

Perth SEO

Rank where Perth searches happen.

Perth is WA's capital and the headquarters city for the Australian mining and resources sector, 2.3 million people, a deep services layer of engineering, professional services and trades, and one of the most competitive local search markets in the country. Local search volume here is large, the SERPs are personalised by suburb, and the difference between page one and page two is measured in revenue.

We do SEO for Perth businesses, not generic national SEO that hopes to catch Perth traffic on the side. There's a difference, and it shows up in the search results. Still deciding between SEO and Google Ads? See our breakdown of when each makes sense for Perth.

2.3M+

Population across Greater Perth, the fastest-growing capital city in Australia

60k+

Monthly Google searches across 15 common Perth service categories (Ahrefs)

88%

Local smartphone searchers who visit or call a business within 24 hours

Why Perth Trusts Us

Track record & credentials

17+ years

Perth-based since 2007

West Leederville

3 Loftus St · drop in anytime

No lock-in

Month-to-month · leave anytime

Google Partner

Certified by Google

ISO 9001 + 27001

Quality & security certified

WALGA supplier

Preferred for WA councils

Reputation

What WA businesses say about working with us.

Every quote below is a real Google review from a current or past client. Read the full set on our testimonials page or directly on Google.

Your Perth team

Meet the people who'll actually run your campaign

The people who pitch your campaign are the people who run it month after month, no junior hand-offs, no offshore subcontracting on the work that matters. Below is the senior leadership plus the SEO crew who handle Perth client delivery day-to-day.

Harrison Sharrett

Head of SEO

Leads the SEO function across all client accounts. Technical SEO, content strategy, and link acquisition at scale.

Daniel Fletcher

Head of Digital Strategy

Owns cross-channel digital strategy. Sets the playbook where SEO meets paid, content, and conversion optimisation.

Dyllan Vosloo

SEO Strategist

Plans the SEO roadmap, keyword strategy, suburb targeting, technical audits, competitor analysis.

Dipto Ghosh

SEO Specialist

On-page optimisation, content production, and SEO execution across active campaigns.

Allan Truong

SEO Coordinator

Keeps SEO campaigns moving, deliverables, reporting, and coordination across the team.

Warrun Lewis

Technical Operations Manager

Technical SEO and dev operations. The engineer behind site speed, schema, and crawl integrity.

Oliver Wood

Founder & Managing Director

Built the business from a single laptop in 2007. Google Partner, ISO 9001 + 27001 certified, WALGA preferred supplier. 18+ years across SEO, paid, dev and CRO.

Meet the full team →

The discipline

Why Perth businesses need their own SEO strategy

Google personalises search results by location, and inside a city the size of Perth, by suburb. A Joondalup searcher sees different results to a Fremantle searcher for the same query. Five reasons why generic Australia-wide SEO misses Perth's search market.

Location-personalised SERPs

Same keyword, different results depending on where the searcher sits. Ranking for "plumber" in Sydney doesn't mean you rank in Perth.

Genuine local signals

GBP, citations and Perth-specific content tell Google you serve this market, not just hope national SEO will rank you here.

High-competition surface

Most Perth service keywords have 10–25 serious local competitors and Ahrefs difficulty of 25–55. Winnable, but only with consistent execution.

Suburb-level micro-SERPs

Perth metro spans 100+ suburbs with different demographics. Suburb-targeted landing pages (Joondalup, Subiaco, Cockburn…) compound on top of the main page rankings.

Industry-specific vocabulary

Resources, mining services, FIFO, defence, professional services, Perth's economy has its own language. Generic content won't rank for it.

Services

What we do for Perth businesses

Six workstreams sequenced to your biggest unlock first, usually GBP and citations for new clients, sometimes technical SEO or links if those are blocking.

Google Business Profile

Properly configured for Perth with service area, photos, weekly posts.

Local citations

Listings on every directory Google checks, with consistent NAP details.

Review systems

Automated requests after every job and response management.

Perth landing pages

Content built around Perth searches and suburb-level context.

Local link building

Chambers of commerce, WA industry bodies, sponsorships, community orgs.

Mobile-first site speed

Critical for high-intent Perth searches where every second costs conversions.

Methodology

Foundation → Authority → Compound

Our three-phase Perth SEO approach. Fix the unsexy stuff first, build authority second, then compound the wins. Most agencies skip phase one, which is why most Perth SEO campaigns stall in month four.

Phase 1 · Months 1, 3

Foundation

Technical SEO audit, Google Business Profile rebuild, citation cleanup, on-page optimisation of your top pages, review acquisition system. The unsexy work that's usually the actual reason a Perth business isn't ranking.

Crawl + technical health fixes
GBP and citation consolidation
On-page rewrites for top pages
Review system setup

Phase 2 · Months 3, 9

Authority

Content strategy and execution, suburb-targeted landing pages, link acquisition from Perth chambers and industry bodies, topical depth around your core services. This is when rankings start meaningfully moving.

Suburb landing page programme
Topic-cluster content
Local link acquisition
Competitor gap closure

Phase 3 · Month 9+

Compound

The wins accumulate. New rankings drive new traffic, new traffic earns new links and reviews, more authority drives more rankings. We keep the engine fed, content cadence, technical hygiene, conversion lift, adjacent keyword expansion.

Sustained content + link cadence
Conversion rate optimisation
Adjacent keyword expansion
Quarterly strategic reviews

Reporting

How we report on your Perth SEO

No black-box agency reporting. Every month you get a live dashboard, a written summary, and a strategy call, and you'll always know what we did, what moved, and what didn't.

Live Looker Studio dashboard

Rankings, traffic, GBP performance, and lead/call attribution. Bookmarkable URL, updated continuously.

Monthly written summary

Plain-language: what we did, what moved, what didn't, and what's next. No filler, no jargon.

Strategy call

30 minutes on Starter, 60 on Growth, with your account lead, not a junior account manager.

Quarterly deep review

Competitive position, keyword opportunity audit, technical regression check, year-on-year benchmarking.

Industries

Who we work with in Perth

If your customers come from Perth metro or you service the WA market and they typically search Google before buying, we can help. We work across the categories below, and most things adjacent to them.

Resources & mining Trades & construction Legal & professional Healthcare Real estate & property Retail & e-commerce Technology & IT Hospitality & tourism

Coverage

Our Perth service area

We work with businesses across the full Perth metropolitan area, CBD, inner suburbs, northern corridor, southern corridor, eastern foothills, coastal strip, and the Peel region down to Mandurah. Map shows the area we focus on, if you're nearby and not pictured, get in touch anyway.

Perth at a glance

Context behind the search market we're working in.

Local market snapshot

Perth is the capital of Western Australia and the fastest-growing major capital city in Australia, with Greater Perth's population now exceeding 2.3 million. The local economy is anchored by the mining and resources sector , headquarters of BHP, Rio Tinto, Fortescue, Mineral Resources and dozens of mid-cap miners and contractors sit along St Georges Terrace, supported by a deep services layer of engineering consultancies, geological firms, FIFO logistics and specialist subcontractors.

Beyond resources, Perth has a maturing technology and defence sector, a strong healthcare and education base around the QEII medical precinct and Murdoch/UWA/Curtin/ECU campuses, and one of the country's most active residential construction markets. The Perth search market reflects this mix: high-volume professional services queries, suburb-targeted trades and home services demand, a long tail of resources-adjacent searches, and a metro-wide commerce layer that doesn't exist in any other Australian capital city.

Suburbs and surrounds we cover

Inner Perth: Perth CBD, West Perth, East Perth, Northbridge, Subiaco, Leederville, Mount Lawley, Highgate, North Perth, Victoria Park, South Perth, Como.

Northern corridor: Joondalup, Wanneroo, Hillarys, Sorrento, Karrinyup, Stirling, Mirrabooka, Greenwood, Yokine, Morley, Ballajura.

Southern corridor: Fremantle, Cockburn, Rockingham, Mandurah, Canning Vale, Cannington, Willetton, Booragoon, Murdoch, Bibra Lake.

Eastern + coastal: Midland, Bassendean, Bayswater, Belmont, Forrestfield, Kalamunda, Scarborough, City Beach, Cottesloe, North Beach, Trigg.

If your customers come from any of these areas or you service them, location-targeted SEO will help you reach them , even if your business isn't physically located there.

How Perth SEO is different from regional WA

Higher competition density. Most Perth service keywords have 10 to 25 serious local competitors, versus 3 to 5 in regional WA towns. Local pack positions are hard-won and tend to stay won , which cuts both ways depending on whether you're attacking or defending.

Higher keyword difficulty. Ahrefs difficulty for "[service] perth" keywords typically sits at 25, 55, compared to 0, 15 for regional equivalents. Wins take longer, but the addressable market and the per-keyword traffic are an order of magnitude larger.

Suburb-level fragmentation. Perth search behaviour fragments by suburb in a way regional WA doesn't. A Joondalup searcher and a Fremantle searcher see different local packs even for the same query, so suburb-targeted landing pages and a strong city-wide main page both matter.

Different intent profile. Perth searches skew higher in commercial intent , more "best", more comparison shopping, more named-suburb queries. Content has to do more work than a thin regional service page ever needs to.

Our work in Perth

A long-standing Perth client. Numbers below are real Google Analytics figures from the last 90 days , anonymised at the client's request.

Premium kitchen and bathroom category imagery, illustrative

Category imagery · not the actual client

Verified GA4 data

Confidential Client

A Perth-based national home renovation retail brand

Multi-store e-commerce · kitchen & bathroom category · national footprint

117k

Active users

last 90 days · 85% Australian

77k

REAL ESTATE

Top organic keyword

"real estate agent perth"

Rank #4 organic

Monthly traffic

~10.5k

from organic

Domain rating

DR 14

Ref. domains

Ranks at the top of organic search for high-intent local terms , strong regional presence at 10,477 estimated monthly visits, a solid keyword portfolio of 475+ terms, with 87 referring domains supporting its authority.

accountantinperth.com.au

ACCOUNTANT

Top organic keyword

"accountant perth"

Rank #5 organic

Monthly traffic

~1.4k

from organic

Domain rating

DR 22

Ref. domains

124

Ranks at the top of organic search for high-intent local terms , focused local dominance, capturing the high-intent accountant searches in the area, a solid keyword portfolio of 500+ terms, with 124 referring domains supporting its authority.

mineralresources.com.au

MINING SERVICES

Top organic keyword

"mining services perth"

Rank #4 organic

Monthly traffic

~71.7k

from organic

Domain rating

DR 30

Ref. domains

1,046

Ranks at the top of organic search for high-intent local terms , national-scale organic footprint with 71,741 estimated monthly visits, ranks for 4,048+ keywords, backed by 1,046+ referring domains.

inspired-it.com.au

IT SERVICES

Top organic keyword

"it services perth"

Rank #4 organic

Monthly traffic

~2.1k

from organic

Domain rating

DR 19

Ref. domains

282

Ranks at the top of organic search for high-intent local terms , focused local dominance, capturing the high-intent it services searches in the area, a solid keyword portfolio of 609+ terms, backed by 282+ referring domains.

Perth SEO, frequently asked

Straight answers to what Perth business owners actually ask before signing on. If yours isn't here, ask us directly.

How much does SEO cost in Perth?

Our Starter tier runs $1,200, $2,000/month for local Perth businesses targeting one suburb or city. Growth is $2,500, $4,500/month for businesses scaling across multiple suburbs or competing nationally. Enterprise starts at $5,000+/month, typically project-scoped. Full breakdown on our pricing page. No lock-in contracts and we always give you a fixed quote before any work starts.

How long does SEO take to work in Perth?

Most Perth businesses see meaningful traction in 3, 6 months and substantial results in 9, 12. The exact timeline depends on your starting point , a site with strong existing authority can move faster, while a brand new domain takes longer to earn Google's trust. Anyone promising rankings in weeks is selling you a fairy tale.

Do you guarantee #1 rankings on Google?

No, and no honest SEO does. Google's algorithm has hundreds of ranking factors and changes constantly , guaranteeing a specific position is impossible and any agency that claims otherwise is misleading you. What we do guarantee: transparent reporting, defined deliverables, no lock-in contracts, and that we'll tell you if the data shows our work isn't moving the needle.

Do you have lock-in contracts?

No. We work month-to-month. If our work isn't producing results you can leave at the end of any month , no notice period, no exit fees. Our retention rate comes from results, not contract clauses.

Are you actually based in Perth?

Yes , our office is at 3 Loftus St, West Leederville. We've been a Perth-based digital agency since 2007. The senior team you meet in the pitch is the team that runs your campaign. Drop in anytime; we'll put the kettle on.

What's included in your Perth SEO service?

Google Business Profile optimisation, local citation cleanup, on-page SEO, technical SEO, content writing, link acquisition, review systems, and monthly reporting with a strategy call. Exact scope and volume depends on tier , Starter, Growth, or Enterprise , and we tailor the keyword and suburb targeting to your business.

Is my business too small for SEO?

If your customers search Google and your competitors show up when you don't, SEO is for you. We work with clients spending $1,200/month and clients spending $20,000+/month. If we don't think SEO is the right channel for your business model, we'll tell you up front rather than take a campaign that won't return , we'd rather lose a sale than burn a reputation.

What's the difference between local SEO and regular SEO in Perth?

Local SEO targets searches with geographic intent , "plumber Joondalup", "dentist Fremantle", or implicit local intent picked up from the searcher's location. It leans on Google Business Profile, citations, reviews, and suburb-targeted content. Regular SEO targets broader, location-neutral queries. Most Perth businesses need a mix of both.

Should I do SEO or Google Ads?

They solve different problems. Google Ads buys you immediate visibility but stops when the budget stops. SEO compounds over time , slower to start, but the asset you build is yours and keeps paying out. Most serious Perth businesses run both. We've written a longer breakdown at /resources/seo-vs-google-ads.

What does your monthly reporting look like?

You get a live Looker Studio dashboard with rankings, traffic, Google Business Profile performance, and lead/call attribution , bookmarkable, updated continuously. Plus a written monthly summary covering what we did, what moved, what didn't, and what's next. And a 30 to 60 minute strategy call with your account lead (depending on tier) , no junior account managers.

Will my SEO results last if I cancel?

Most of it, yes. Technical fixes, on-page optimisation, content you've published, Google Business Profile improvements, and links you've earned all belong to you and keep working. What stops is the ongoing acquisition , new content, new links, new suburb pages. So competitors who keep investing will eventually overtake you, but the foundation remains.

How are you different from the big national SEO agencies in Perth?

Small senior team, no junior hand-offs, no offshore subcontracting on the work that matters. The people who pitched your campaign are the people who run it month after month. We can't take 500 clients so we don't try to , the ones we have get senior attention every month, and we'll always pick up the phone.

Engagement

How to get started

Start with a free SEO audit. We review current rankings, GBP, reviews, and competitive position, then send a prioritised list of fixes within 3–5 business days. No obligation, no sales pressure.

STEP 01