Got questions? Get straight answers.

Honestly? Anywhere from 3 to 9 months for meaningful movement, and 12+ months for compounding gains. Anyone promising "first page in 30 days" is either selling snake oil or planning to do something that'll get your site penalised. Real SEO is a long game. It's also the most cost-effective long-term traffic source you'll ever build.

You're not alone. The industry has a reputation problem because "SEO" became a buzzword and a lot of bad operators piled in. Look for: transparent monthly reporting, no long contracts, white-hat methods (no bought links from sketchy networks), and a willingness to explain what they're doing and why. If they can't answer "what changed last month and why", walk.

Almost certainly yes. Every industry has people searching Google before they buy, even niche B2B and trades markets. The real question isn't whether SEO works for your industry, it's whether search volume plus competitor difficulty plus your margins make it worth the investment. We'll tell you honestly in the first call if it's a fit.

No, and you should walk away from anyone who does. Google's algorithm is not within our control, and any guarantee of "position one for X keyword by Y date" is either a sales tactic or a sign someone is about to do something that gets your site penalised. What we will commit to is the work itself: a real audit, a documented monthly plan, and transparent reporting on what we did and what shifted.

Some of it, yes. We'll happily train you if that's what you want. Basics like keyword research, on-page optimisation, and content writing can be done in-house. The harder pieces (technical audits, link acquisition, competitive analysis, schema, local citations) are where most DIY efforts plateau. We work both ways: do it for you, or teach your team to do it.

Pricing depends on competition, current site state, and how aggressive you want to be. Local Perth businesses targeting suburb-level keywords typically need a smaller monthly investment than e-commerce or national campaigns. We don't publish a fixed price list because no two campaigns are the same, but we'll give you straight numbers in the first call, and we won't lock you into a 12-month contract to find out.

No. We work month to month because we'd rather earn your retention with results than trap you with paperwork. Most clients stay 12 to 18+ months because SEO compounds. That's their call, not a contractual obligation.

We don't publish a fixed minimum because the right starting point depends on competition, how much technical cleanup your site needs, and what outcome you're aiming for. We'll give you a real monthly figure on the first call once we've looked at your site. If your budget wouldn't move the needle for your competition level, we'll tell you straight rather than take the money and waste your time.

Yes. Because we work month to month, you can pause or stop with reasonable notice. The honest caveat is that SEO compounds. If you pause for three months, rankings tend to drift as competitors keep publishing and earning links. We'll tell you what we expect to happen if you pause, so you can make an informed call.

Anything we agree to scope separately. That usually means: paid ad spend (you pay Google or Meta directly), third-party tool licences you want in your name, large content production projects (we quote those per piece), web development beyond minor SEO fixes, and design work. Monthly SEO covers strategy, the work, the reporting, and our time. We tell you upfront what's in and what's out.

A proper audit covers technical health (crawl errors, speed, mobile, schema), on-page elements (titles, content, internal links), off-page signals (backlink profile, competitor gap), and local factors (Google Business Profile, citations, NAP consistency). The output is a prioritised list of fixes, not a 50-page PDF you'll never read. If anyone hands you a generic templated audit, they didn't actually look at your site.

The first 30 days are a full audit and a plan you can read in one sitting. We crawl your site, map your competitors, look at what's already ranking versus what should be, fix the worst technical issues, and write the priority list for the next three to six months. You get the audit document, the keyword map, and the plan. No traffic uplift yet, but the foundation is set.

We do the work, in Perth. We use AI tools to speed up research and drafting, but every plan, every report, and every piece of strategy comes from someone on the team you can call. We don't white-label to overseas link networks or content mills.

For most clients, yes. Content is briefed by us against the keyword strategy and search intent, drafted with AI assistance where it speeds things up, and edited by a human against your brand voice. For specialist industries (legal, medical, technical engineering), we work with subject-matter experts on your team or bring in a contractor who knows the field. Either way, nothing publishes without a human read.

Yes, but selectively. We focus on relationship-based, editorial, and digital PR links, which are the only kind that hold value in 2026. We don't buy from link farms, PBNs, or comment networks. If a competitor has a link we want, we go after the same source the proper way. Link building is slower this way but it doesn't get clawed back when Google updates its algorithm.

A monthly call is the baseline, where we walk you through the report and the plan for next month. We're also on email and phone during business hours. Some clients prefer weekly Loom updates instead of meetings, some prefer quarterly strategy sessions. We work to whatever suits your team.

By the metrics that actually drive revenue: qualified organic traffic, enquiries from organic search, conversion rate, and rankings for high-intent keywords. Vanity metrics like "we got you onto page 1 for a generic keyword no one searches" don't pay invoices. We report monthly on what moves the needle and what we're working on next.

Two pages, not fifty. We show what we did, what shifted (rankings, organic traffic, enquiries from organic), and what we'll do next. The full data sits in a live dashboard you can click into if you want the detail. The two-page summary tells you whether SEO is working for your business, in language a CFO can read.

The same toolkit the world's best agencies use: Ahrefs and SEMrush for keyword and backlink data, Google Search Console and Google Analytics 4 for performance, Screaming Frog for site audits, Cloudflare for speed and security signals, and Claude or ChatGPT for research and drafting. We pay for these so you don't have to.

First we get on a call and look at the data together. Most "no results" complaints come down to one of: the wrong keywords were targeted, expectations were set too high for the timeframe, or the site has a technical block we missed. If we've honestly underperformed, we'll tell you what we got wrong and what we're doing about it. Because you're month to month, you can leave if our answer doesn't satisfy you. We'd rather you do that than stay unhappy.

Local SEO is what gets your business into the Google Maps "3-pack" and shown for "near me" searches. If you have a physical location or service Perth specifically (think tradies, restaurants, dental clinics, lawyers), you need it. National e-commerce stores don't, but they need different SEO instead.

Mostly Perth, but not exclusively. We have clients in Brisbane, Sydney, regional WA, and a handful in New Zealand and the UK. The work is the same. The advantage of working with us in Perth is that we know the local market, the local competition, and the local terminology. If you're based outside Perth, we still do good work, we just don't pretend to know your local market the way we know ours.

Yes, and most local Perth campaigns target ten to fifty suburbs depending on your service area. We build location-specific pages, optimise your Google Business Profile, and earn citations in each suburb's directories. The honest caveat is that suburbs you don't have a physical presence in are harder. We'll tell you which suburbs are realistic and which are a stretch given your address.

Google Ads buys you traffic right now. Turn it off and traffic stops. SEO builds traffic that compounds over time and keeps working when you're not paying for clicks. Both have a place: Ads for immediate revenue, SEO for sustainable growth. The smart play is usually both, balanced against your margins, sales cycle, and budget.

Yes, and arguably it matters more. Google's AI Overviews, ChatGPT, Perplexity, and Gemini all cite source pages. If your page isn't in the top organic results, you aren't getting cited. The skills shift slightly (entity SEO, structured data, and EEAT signals matter more), but the underlying work is the same: rank well, get cited, win the click or the AI recommendation. We have a dedicated AI Search pillar in our Learn Hub if you want the long version.