Generalist SEO works for generalist businesses. For most Australian operators, that's not the right fit. A trades business needs local-pack dominance and emergency-callout content. An e-commerce store needs faceted-nav handling and product schema. A law firm needs trust signals and YMYL credibility work. The mechanics differ by category, and applying the wrong playbook costs months.
Below are the six verticals where we run the most work, and where the playbook is sharp. If your business doesn't fit one of these neatly, the underlying methodology still applies, but the case for choosing us specifically is strongest in these categories.
Local pack first, suburb pages second, GBP work running on rails. The fastest-paying SEO category for a regional service business.
View Trades SEO →Faceted nav done right. Product schema that wins rich snippets. Category pages that convert. The whole stack from crawl budget to checkout.
View E-commerce SEO →AHPRA-aware content, YMYL credibility signals, and Google's medical-content algorithms decoded. Trust over keyword density.
View Healthcare SEO →Practice-area pages that rank, credibility signals that hold up under Google's lawyer-content scrutiny, and content briefs that respect the regulatory bar.
View Legal SEO →Suburb-by-suburb landing pages that own the local query. Listing-page schema, agent profiles, and the local-pack work that wins inbound enquiries.
View Real Estate SEO →B2B SEO with long sales cycles, technical buyers, and regional-procurement search behaviour. Pilbara, Goldfields and Gascoyne specialists.
View Mining SEO →We work across many other categories where we don't have dedicated landing pages yet. SaaS, financial services, education, hospitality, manufacturing, automotive. The underlying technical and content methodology is the same. Have a chat and we'll be honest about whether we're the right fit for yours.
Get in touch →Start with the free audit. We'll look at your site, your top three competitors, and your category's SERP. Then we'll give you a fixed quote and an honest projection.
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