All 10 pillars
Wave 1 (the first 3 pillars) is live. Wave 2 is shipping now. Waves 3 and 4 land in the coming weeks. Pillars marked coming soon have placeholder URLs that will become live as they ship.
Pillars
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01What is SEO?A plain-English guide to how Google works, what an SEO actually does, and why it matters for Australian businesses. 8 chapters, beginner level.
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02Keyword ResearchHow to find what people are actually searching for in your market, how to score difficulty honestly, and how to cluster keywords for topical authority. 8 chapters.
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03On-Page SEOTitle tags, meta descriptions, headings, internal linking, E-E-A-T, entity SEO, featured snippets, anchor text. 11 chapters, beginner to advanced.
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04Technical SEOAudits, crawl budget, canonical tags, robots.txt, XML sitemaps, redirects, hreflang, JavaScript SEO, HTTPS, mobile-first, log files, migrations. 12 chapters.
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05Off-Page SEOBacklinks, link building, digital PR, disavowing toxic links, brand mentions, link attributes, anchor text profiles, DR vs DA. 8 chapters.
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06Local SEOGoogle Business Profile, NAP consistency, local citations, local pack ranking factors, reviews, multi-location, service-area businesses. 8 chapters.
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07Content Strategy & SEOTopic clusters, pillar pages, editorial calendars, content refreshes, internal cannibalisation, and how to write for readers and Google at the same time.
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08AI Search & SEO (GEO / AEO)How AI Overviews, ChatGPT, Perplexity and llms.txt change the search game in 2026. What still works, what stops working, what is brand new.
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09SEO MeasurementSearch Console, GA4, attribution, ranking trackers, the KPIs worth reporting and the ones to ignore. Honest measurement for real businesses.
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10Core Web Vitals & Page ExperienceLCP, INP, CLS, what they actually mean, what to fix first, and how Australian hosting choices affect them.
How to use this hub
The fastest way through depends on where you are. New to SEO? Start at pillar 01 and work down. Already running SEO but want to fix a specific problem? Use the pillar that matches the problem. Each pillar opens with a 50-word answer, a TL;DR block, and a chapter list, so you can read the pillar overview in 5 minutes and decide which chapters are worth your time.
Every chapter ends with a Perth or WA context section. The examples are real Australian businesses and real Australian industries. None of the case businesses are our clients. They are simply people doing local SEO well in their market.
The hub is free, ungated, no signup. If you want us to do the work for you, the link at the bottom of every chapter goes to a free audit form. Otherwise just read.
Who this hub is for
This hub is written for three groups: Australian business owners who want to know what they are paying SEO agencies for, in-house marketers who need to upskill on the technical side, and small agencies looking for honest reference material to share with clients. If you are looking for theoretical academic SEO, this is not the place. Every chapter is built around what we have seen work or fail across hundreds of Australian sites since 2007.
Who writes it
Edited by Oliver Wood, founder of The SEO Company. Fact-checked by Harrison Sharrett, our Head of SEO. Every chapter is reviewed for accuracy against Google Search Central and Ahrefs documentation, and every external claim is verifiable. We do not invent statistics, we do not buy backlinks, and we do not work with snake-oil tactics. The hub reflects what we genuinely do for clients.
Want us to audit your site instead?
If you would rather we just find your gaps and tell you the fix list, request a free audit. We look at the same things every chapter teaches you to look at, then send you a report with the issues ranked by impact.