E-commerce

E-commerce that converts, ranks, and scales.

Most e-commerce projects fail in one of three ways: the site looks great but loads slowly, the site converts well but nobody can find it, or the site ranks well but visitors don't buy. We work on all three at once, design, search visibility, and conversion, because focusing on one in isolation almost always damages the others.

Whether you're launching a new store, migrating between platforms, or trying to break through a revenue plateau, we approach e-commerce as the integrated problem it actually is.

3

Disciplines we work across simultaneously: design, SEO and conversion optimisation

40-80%

Typical organic traffic loss from a botched platform migration. Avoidable with proper SEO continuity.

19+

Years building, migrating and growing Australian e-commerce stores since 2007

The discipline

Three dimensions that have to move together

Treating e-commerce as a design project, or an SEO project, or a CRO project, in isolation, is the most common reason stores plateau. Every decision in one dimension changes the maths in the other two. We hold all three together from day one.

Design & UX

Product pages, navigation, search, filtering and checkout flow built around how shoppers actually buy. Pretty doesn't pay if the cart drops out.

Search visibility

Category architecture, product schema, faceted navigation handling, content depth. The store nobody can find isn't really a store.

Conversion

Cart abandonment, checkout friction, post-purchase flows, mobile UX. Visitors who don't buy are just very expensive analytics traffic.

Services

What we do for e-commerce

Seven core workstreams. You don't need all of them, but you usually need more than one. We'll tell you in the first call which actually move the needle for where your store is right now.

Platform builds & migrations

Shopify, Shopify Plus, WooCommerce, BigCommerce, Magento (Adobe Commerce) or headless setups.

E-commerce SEO

Category architecture, product page templates, Product/Review/AggregateRating schema, internal linking at scale, faceted navigation handling.

Conversion rate optimisation

Checkout flow analysis, cart abandonment recovery, A/B testing, mobile UX.

Performance engineering

Getting Core Web Vitals under control for product, category and checkout pages. Speed converts.

Paid acquisition integration

Google Shopping, Meta catalogue ads, TikTok Shop, programmatic remarketing.

Email & SMS automation

Klaviyo, Mailchimp, Omnisend setups for welcome flows, abandoned cart and post-purchase journeys.

Analytics & attribution

GA4 enhanced e-commerce, server-side tagging, multi-touch attribution that survives cookie loss.

Platforms

Platforms we build on

Every platform has a sweet spot. Shopify and Shopify Plus suit most growing DTC and B2C brands. WooCommerce is right when content and SEO are central. BigCommerce works for mid-market B2B/B2C. Magento and headless setups are for catalogues with complex pricing, multi-region or international scale.

Shopify Shopify Plus WooCommerce BigCommerce Magento / Adobe Commerce Headless commerce Multi-vendor marketplaces

40-80%

Organic traffic loss when migrations are done badly

Platform migrations

Where most e-commerce traffic deaths happen

Platform migrations are where we see the most catastrophic e-commerce failures. Done badly, they tank organic traffic by 40 to 80% and take six or more months to recover from. Done well, they're an opportunity to fix everything that was holding the old site back.

We handle migrations with proper SEO continuity: full URL mapping, 301 redirects, schema preservation, content migration, and post-launch traffic monitoring. Most clients see traffic and revenue increase post-migration, not crash.

Common migrations we run: WooCommerce to Shopify, Shopify to Shopify Plus, Magento to Shopify, custom builds to headless commerce.

Industries

Who we work with

Different verticals come with different e-commerce problems. We've shipped work across all of these and know where each one tends to plateau.

Fashion & apparel Beauty & skincare Supplements & wellness Home & lifestyle Food & beverage Sporting goods & outdoor B2B & trade supply Marketplace platforms

Engagement

How to get started

Start with a free e-commerce audit. We review your platform, conversion funnel, organic traffic and competitive positioning, then send a prioritised plan within 3 to 5 business days. No obligation, no sales pressure.

STEP 01

Free audit

Platform, traffic, conversion funnel, competitive position.

STEP 02

Strategy call

Walk through findings and the prioritised fix list.

STEP 03

Roadmap

Quarterly plan scoped across design, search and conversion.

STEP 04

Monthly reporting

Traffic, revenue, AOV, conversion rate, and what we changed.

Get a Free SEO Audit

Or call 0435 462 205

Get in touch

Tell us about your store

A few details about your platform, traffic and goals. We'll get back to you within one business day with a quick assessment and a time to talk. No obligation, no sales pressure.

First name

Last name

Email

Phone

Tell us about your store