SEO FOR E-COMMERCE

Rank for purchase intent, not just traffic.

E-commerce SEO

SEO for Perth-based Shopify, WooCommerce, and BigCommerce stores.

E-commerce SEO is its own discipline. Product page optimisation, category architecture, faceted navigation, schema markup, internal linking at scale, and managing thousands of URLs, none of it works the same way as service-business SEO.

We do SEO for Perth e-commerce stores across Shopify, WooCommerce, BigCommerce, and Magento. National and international shipping, B2B and B2C, niche specialists and large catalogues. The technical work is different at every platform, but the strategy is consistent.

20k+

URLs on a 5,000-product store once filters & variants are counted

~10%

Conversions lost for every 1 second of page delay

5,000+

Products in a typical catalogue we work with

The discipline

Why e-commerce SEO needs a different approach

Five differences between e-commerce SEO and service-business SEO that shape every project we run.

URLs scale fast

A 5,000-product store can have 20,000+ URLs once filters and variants are counted. Indexation strategy matters more than keyword strategy.

Category pages drive most traffic

Most users land on category pages, not product pages, for non-branded searches. Category architecture and faceted navigation determine your traffic ceiling.

Product schema is non-negotiable

Stars, prices, availability, brand, all need to be marked up with valid Product schema to compete in SERPs.

Site speed compounds

Every 1-second delay on an e-commerce site loses ~10% of conversions. SEO and CRO overlap heavily.

Backlink profiles look different

Press coverage, comparison sites, influencer mentions, supplier and partner sites, different link sources than service businesses use.

Services

What we do for e-commerce stores

Nine workstreams across technical, content, and off-site. Every project mixes them differently depending on what's slowing the store down.

Technical SEO audit

Indexation, crawl budget, faceted navigation, canonical handling, redirect chains, structured data.

Category page optimisation

Content, internal linking, schema, and filter handling on the pages doing most of the work.

Product page templates

Title, description, schema, image SEO, review integration, applied at template level.

Content marketing

Buying guides, comparisons, how-to content that captures top-of-funnel demand.

Internal linking at scale

Manual on key pages, automated systems for the long tail where appropriate.

Speed & Core Web Vitals

Usually the highest-leverage technical work for e-commerce performance.

Backlink acquisition

Digital PR, supplier links, comparison sites, niche directories.

International SEO

Hreflang and country targeting for stores shipping outside Australia.

Schema markup

Product, Review, BreadcrumbList, Organization, FAQ where applicable.

Stacks

Platforms we work with

The technical work is different at every platform, but the strategy is consistent.

Shopify & Shopify Plus WooCommerce BigCommerce Magento (Adobe Commerce) Custom-built (Headless Shopify, React / Next.js)

Engagement

How to get started

Free SEO audit covering technical health, category and product page structure, schema, site speed, and competitor benchmarking. Particularly useful if you're migrating platforms or have plateaued in organic traffic.

STEP 01