SEO FOR HEALTHCARE

Help patients find your practice.

Healthcare SEO

Specialist SEO for medical, dental, and allied health.

Healthcare SEO is governed by stricter rules than most industries. Google holds health content to higher quality standards (E-E-A-T applies heavily to YMYL topics), AHPRA has rules about advertising and testimonials, and patient privacy obligations affect what you can publish about case studies.

We do SEO for Perth medical practices, dental clinics, physios, psychologists, allied health, and specialist clinics. The strategy is built around the regulatory framework, not around it.

72%

Australians who use Google to research a health concern before seeing a doctor

84%

Patients who check online reviews before choosing a new provider

77%

Health-information seekers who begin on a search engine

The discipline

How healthcare SEO is different

Five constraints that shape every healthcare SEO project, regulatory, technical, and patient-experience.

YMYL standards apply

Health content is held to a higher quality bar. Named clinician authorship, citations to medical literature, and demonstrable expertise all matter more here.

AHPRA rules matter

Testimonials are restricted, cure/guarantee claims prohibited, certain conditions can't be marketed in certain ways. We work within the rules, not around them.

Local intent dominates

"Dentist near me", "physio Joondalup", "GP open Saturday Perth", almost all healthcare searches are local. GBP and citations are critical.

Patient privacy

Case studies and outcome stories require explicit patient consent, and even then, may still be regulated by AHPRA.

Booking integration matters

Patients want to book online. Calendar integration affects conversion rate more than ranking does.

Services

What we do for healthcare practices

Seven workstreams across local, content, technical, and reviews, sequenced to your practice's biggest unlock first.

Google Business Profile

Service categories, opening hours, photos, posts, properly set up and maintained.

Symptom & condition content

Pages targeting how patients actually search, "knee pain Perth", "wisdom teeth removal cost".

Clinician profile pages

Credentials, AHPRA registrations, bios, structured to signal E-E-A-T.

Local citation cleanup

Across health directories, name, address, phone consistency at scale.

Reviews (within AHPRA)

Acquisition and response management, without crossing AHPRA testimonial restrictions.

Booking & contact forms

Optimised flows that convert organic visitors into booked appointments.

Technical health

Privacy-compliant forms, fast mobile, accessibility, pages that pass IT due diligence.

Specialties

Practices we work with

From solo GPs to multi-site dental groups, the strategy adapts to each specialty's patient journey.

General practice Dental Physio & allied therapy Psychology & counselling Specialist clinics Imaging & pathology Skin & cosmetic Allied health

Engagement

How to get started

Free SEO audit covering current rankings, GBP setup, content quality, and competitor positioning. AHPRA-aware throughout.

STEP 01

Free audit

Rankings, GBP, content, AHPRA-compliance review.

STEP 02

Strategy call

Walk through findings, priorities, and what we'd do first.

STEP 03

Roadmap

Quarterly plan scoped to your practice and patient mix.

STEP 04

Monthly reporting

Rankings, bookings, organic traffic, and what we did.

Get a Free SEO Audit

Or call 0435 462 205

Our Stack

Tools that build great SEO.

The industry-standard platforms and APIs powering our work. Same toolkit the world's best agencies use.

Platforms

Google

Online Enquiry

Email [email protected]
Phone 0435 462 205