SEO FOR REAL ESTATE

Property searchers find you first.

Real Estate SEO

SEO for Perth real estate agencies and property managers.

Real estate SEO is dominated by realestate.com.au and Domain, they monopolise the top of the SERP for almost every property search. That doesn't make SEO irrelevant for agencies. It changes what you should target.

The opportunity is in suburb-level content, agent profiles, market reports, and the searches people do BEFORE they hit the property portals. That's where Perth agencies can win.

96%

Home buyers who used online tools at some point during their property search

43%

Buyers whose very first step was looking online for properties

13M

Australians who visited realestate.com.au in a single month, over 60% of online adults

The opportunity

Where the SEO opportunity actually lives

You won't outrank realestate.com.au for "houses for sale Subiaco". But there are five search categories where local Perth agencies can win.

Suburb market research

"Median house price Cottesloe", "Cottesloe rental yields", "is Cottesloe a good investment". Buyers research before they shop.

Agent searches

"Best real estate agent Subiaco", "[agent name] reviews", "top performing agents Perth". Strong agent profiles rank.

Property manager searches

"Property manager Perth", "best property manager [suburb]", less competitive than sales-agent SEO.

Selling-process content

"How to sell house Perth", "selling agent fees WA", "auction vs private sale". Sellers research extensively before listing.

Specialist niches

"Luxury property agent Perth", "commercial real estate Subiaco", "off-market Perth", smaller volume, much higher conversion.

Services

What we do for real estate agencies

Eight workstreams across suburb content, agent profiles, technical performance, and reviews.

Suburb market reports

Median prices, days on market, rental yields, demographics, automated or templated.

Agent bio pages

Sales history, reviews, areas of expertise, structured to rank for agent searches.

Sales process content

Guides for sellers, valuation, marketing, auctions, settlement.

Buyer & investor content

Neighbourhood guides, investment analysis, off-the-plan considerations.

Google Business Profile

Optimisation for each office, photos, posts, services, opening hours.

Local citations

Across real estate and local directory listings, consistency at scale.

Review acquisition

RateMyAgent and Google reviews, acquisition and response management.

Technical performance

Fast, mobile-first sites matching the speed expectations of property buyers.

Agencies

Agencies we work with

From independent residential teams to off-the-plan specialists, strategy adapts to your agency type.

Independent residential Franchise offices Property management Buyers' agents Commercial real estate Off-market & luxury Off-the-plan & apartments

Engagement

How to get started

Free SEO audit covering current rankings, agent profile visibility, suburb-content gaps, and review profile.

STEP 01

Free audit

Rankings, agent profiles, suburb content, review profile.

STEP 02

Strategy call

Walk through findings, priorities, and what we'd do first.

STEP 03

Roadmap

Quarterly plan scoped to your suburbs and agency type.

STEP 04

Monthly reporting

Rankings, organic enquiries, listings traction, and what we did.

Get a Free SEO Audit

Or call 0435 462 205

Our Stack

Tools that build great SEO.

The industry-standard platforms and APIs powering our work. Same toolkit the world's best agencies use.

Platforms

Google

Online Enquiry

Email [email protected]
Phone 0435 462 205