SEO FOR TRADIES

Get found by Perth homeowners who need work done now.

Trade SEO

Get found by Perth homeowners who need work done, right now.

When someone in Perth has a burst pipe, a tripped meter box, or a roof leaking through the ceiling, they don't open Yellow Pages. They pull out their phone, type "emergency plumber near me" or "electrician Joondalup", and call the first one or two trades that show up.

If you're not in those first results, you don't get the call. Simple as that.

88%

Smartphone local searchers who visit or call a business within 24 hours

80%

Consumers searching local businesses online at least weekly, 32% do so daily

46%

All Google searches that have local intent, a location or "near me"

The discipline

Why trade SEO is its own thing

Tradie searches are urgent, local, and mobile, never about brand or research. Five things that changes about how your site needs to work.

Maps 3-pack beats organic

Most "emergency [trade]" and "[trade] near me" searches show the map pack first with click-to-call. Not in the pack, no call.

Reviews are make-or-break

Homeowners pick the trade with the most recent 4.8+ stars, not the cheapest quote. Genuine reviews compound over time.

Suburb-level coverage

Someone in Cottesloe isn't calling a trade based in Armadale unless they have to. Suburb pages target locals where you actually service.

Before-and-after sells

Photos of work done, written-up case studies, detailed service pages, convert browsers far better than vague "best-in-Perth" copy.

Click-to-call beats forms

Phone number locked to the top of every page on mobile. Form-only contact loses 70%+ of urgent enquiries.

Services

What we do for trades

Six workstreams across local visibility, reviews, mobile speed, and call tracking, sequenced to your biggest unlock first.

GBP dominance

Properly categorised, photo-rich, every service listed, weekly posts. Highest-leverage local SEO move.

Review systems

Automated SMS/email requests after every job, response management, job-level tracking.

Suburb landing pages

One page per suburb, Fremantle, Joondalup, Mandurah, Cockburn, Rockingham, Armadale.

Service-specific pages

Hot water, switchboard upgrades, kitchen renos, roof repairs, each on its own page.

Mobile-first site speed

Under 2 seconds on patchy 4G. 6-second loads lose you to the trade above you.

Lead tracking

Call tracking, form tracking, attribution, see which marketing actually drives paying jobs.

Trades

Trades we work with

If your customers find you on Google, we can help. Different trades, different search patterns, same underlying strategy (GBP + reviews + suburb pages + fast mobile).

Electricians Plumbers Builders Carpenters & joiners Painters Roofers Landscapers Tilers & flooring HVAC & refrigeration Glaziers & locksmiths Pest control & cleaning

Engagement

How it works

Free initial audit, current site, GBP, reviews, rankings. We tell you straight what's working. No obligation, no sales pressure. Month-to-month, no lock-in contracts.

STEP 01