Oliver Wood

The story

Oliver started The SEO Company in 2007 while studying law at Edith Cowan University. He had arrived in Perth a year earlier from the UK, aged 22, with a few years of advertising experience at British Telecom behind him. The Global Financial Crisis hit, he lost his job and his visa, and starting an agency was the only way to fund the rest of his degree. The first clients came from cold-calling businesses out of the Yellow Pages.

Eighteen years later, The SEO Company is one of Western Australia's longest-running specialist SEO agencies. The bet that paid off was simple: pick one thing, do it properly, do it for Australian businesses, never hide behind jargon. The SEO Company has never run a lock-in contract and has never sold a "guaranteed page one" pitch.

The agency now handles SEO, AI Search visibility, paid ads, conversion rate optimisation and lead generation for hundreds of Australian businesses. Oliver still answers the phone.

How I work

Three principles. They have not changed since 2007 and they are not going to.

• Data first. Every recommendation is grounded in Search Console, GA4, log files, or the live SERP. No "best practice" without an actual data trail.
• Honest framing. If a tactic is risky, I say so. If a number is an industry estimate not a Google-confirmed fact, I label it. If a competitor is winning on something we can not match, I tell the client to do something else.
• Long game. SEO compounds over years, not weeks. The clients I work with longest are the ones I told up front that month one would be slow and month nine would be the inflection point.

I am hands-on across every client account. Strategy, the brief to the team, the call when something is not working. If you sign with The SEO Company, you get me in the room, not a junior account manager with a script.

Credentials and certifications

Writing and thought leadership

I edit and fact-check every page in the Learn SEO Hub. It is the largest free SEO education resource published by an Australian agency, with 280,000 words across ten pillars and 87 chapters covering everything from how Google works through to AI Search optimisation, Core Web Vitals, content strategy, and measurement. Australian businesses can use it without signing up, without paywalls, and without giving us an email address.

I also write the long-form pieces on our journal. Recent posts I wrote or shaped:

• Digital Marketing for Australian Businesses: A 2026 Field Guide
• Core Web Vitals and Conversion: Why Page Speed Moves Revenue
• Local Citations in 2026: GBP, Apple Business Connect, and What Still Matters
• Measuring Social Media ROI: The Five Metrics That Actually Predict Revenue
• Zero Budget Marketing: Where Australian SMEs Actually Get Traction Without Paid Ads
• Instagram for Small Business in 2026: What Still Works, What Does Not

In the press

• Featured in Business News WA: "From Backpacker to Business Titan".
• AgencyAnalytics case study subject (agency growth + reporting workflow).
• Regular speaker at WA Leaders events.

Off the clock

Outside of The SEO Company, I hold a private pilot license, I have hiked to Everest Base Camp, and I am a father. I take my coffee with the same patience I take to a clients' first 90 days of SEO: slowly, with attention.